Make Your Direct Mail Flow From Outside to Inside

If you want your direct mail piece to be one of the 66% that gets opened and read rather than the 44% that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things. It is hard to say, however, how much of the 66% just gets opened and thrown away with no response from the recipient.

One of the most important parts of a direct mail envelope and letter set is that everything on the piece flows. If the outside of your envelope is compelling enough for the person to open it, you don’t want to disappoint them with a boring, white letter on the inside as this will lose their attention immediately. Here are some tips to making everything, and I mean everything! in your direct mail flow:

1) Design your own stamp
While this may still be on the outside of the envelope, it is a special touch you can give the letter, or even postcard, to attract a potential customer’s attention. It will showcase your creativity and attention to detail, as most people aren’t even aware that designing your own postage stamp is a possibility!

Using a live stamp in itself can greatly increase the percentage of opened letters, but having a personalized stamp says so much more. There are certain USPS approved design studios that can help you design your own stamp that you can then purchase for a little more than a regular stamp.

2) Match the concepts on the envelope and inner letter
Make sure that you use both the inside and outside of the envelope to sell and make both compelling. WARNING… if you make false or irrelevant statements to get the recipient to go inside the envelope you loose all creditability and drive the prospect further consequently, you’ll never make a sale. Be honest from the beginning. Make sure you follow through on the inside with whatever you said on the outside.

3) Graphics match outside and inside
Continuity is the key. The words need to match, and so do the graphics. There is nothing more disconcerting than a complete break between the envelope that first attracted you and the letter you see when you rip it open. Once again you loose your audience in confusion rather then reel them in.

Several products can help you put together a super mailer. You can purchase little graphics like hand-drawn doodles (the product named Doodleopes is an example) to go on the outside of the envelope to draw people in and identical looking doodles to go on the inside. Not only do these help your direct mail flow, but they attract attention to the correct parts of the sales letter and make your company seem unique and creative!

4) Name/logo reflective of product
This may seem obvious, but the same product name and logo need to go on every part of your direct mail from the envelope to the letter inside to any postcard you may send. Nothing will make you look more untrustworthy than a weird, disconnected name and logo.

In fact, making your product’s name and logo reflective of the actual product is not just a direct mail campaign worry. It’s important the name and logo match to increase sales and ensure that the customer knows what they’re buying. A confused customer will lead to the direct mail being thrown straight in the garbage can.

Network Marketing Online, The Biggest Mistake Some Network Marketers Make!

The mistake some network marketers make is that they do not consider the advantages of network marketing online.

I encourage you to review this information, particularly if growing your business “fast and to last” is your goal.

I. What is Network Marketing Online?

Network marketing online involves using the internet to grow a network marketing business.

Wikipedia defines network marketing as a “marketing structure used by some companies as part of their overall marketing strategy…The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid…The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.”

It means using the home business marketing strategies to grow your business.

II. Advantages of Network Marketing Online

The advantages include, but are not limited to:

1. It is perfect for people who do not want to start a business from “scratch.” There are so many aspects of running a business that you would have to consider for offline business, like billing and product delivery. This is not necessary with networking online.

2. It is regarded by some millionaires as the ultimate online home based business where average people can generate extraordinary incomes. It really doesn’t require any special skills, and if you pick the right company or team, they will give you the training you need.

3. You can get started part-time and for very little financial investment. The investment needed to get an offline business started can be quite substantial. In most MLM, the financial investment is minimal.

4. You can use the awesome power of the Internet to easily grow your business. However, there is a right way to do this.

III. Key Points to Consider When Evaluating a Network Marketing Online Opportunity

Here are key points to consider:

a. It is a faster way to build residual income than ever before, and it works better today than it did years ago–we have the Internet!

b. The company does matter, and so does the timing! Consider the key trends impacting the business. Online networking is better than ever before!

c. The system is the key — then duplication! Be sure a marketing system is in place to help grow your business fast.

d. You can make a lot of money fast with the right system, the right training and the right company!

One of the important things to remember is that you must never quit if you want success. Also, if you want quick success, you must put in massive action. This requires that your motivators (or reasons “why”) be rock-solid.

So when you pierce the million-dollar-a-year ceiling and become that marketing superstar, think of what your life will be like. What kind of lifestyle will you have? What type of people will you associate with?

So, do you want to build your online home based business using home business marketing strategies to ensure your network marketing online success?

Direct Marketing Mayhem: 3 More Non-Copywriting Sales Killers

Marketing is how a business turns money into more money. So anything (and I mean anything) that blocks that particular process is bad. Unfortunately, even some of the best copy can fall flat on its face when other critical elements of the campaign aren’t right.

Non Copy Sales Killer #1: Unrealistic expectations

Many first time users of marketing services providers can have unrealistic expectations. Unless what you are doing is totally pathetic, it is unlikely that working with a marketing consultant us going to yield hundred or even thousand percent improvements in your response rates. They do happen but they are the exception not the rule.

In some ways, we are our own worst enemy promising too much and presenting our absolute best client success stories as proof that we are as good as what we say.

However, the copywriter who doesn’t try and understand the clients expectations and manage them is responsible for getting themselves in trouble here.

There are probably a library of successful campaigns that have been shelved because they didn’t measure up to expectations while their owners went on to look for something better. If it’s a winner, it’s a winner even if you are unhappy with the results.

Non Copy Sales Killer #2: Bad Timing

To me, bad timing can kill sales of the best copy in two ways. The first is when something happens that is distracting your market from your otherwise fascinating marketing. For example -the promotions mailed just before the September 11 attacks on the world trade centre bombed many of them were know winners.

The second form of bad timing is when you know there is a seasonal tie-in Christmas, Easter, Thanksgiving, Australia Day, Valentine’s Day etc. Through poor internal management you don’t get your campaign out the door in time. Not good when you cut a promotional cycle short and fail to get full use out of a well written campaign because you can’t get organised. I can give you good copy, but if it isn’t in your markets’ hands when they are thinking about the tie in, you are missing out on the results.

Non Copy Sales Killer #3: Mis-underestimating the market.

When you have a good idea, test first and then roll out. Just because you think something will work doesn’t mean it will.

The copy could be 10/10 but you need to test before you roll out. There is an old trading saying, “cut your losers short and ride your winners.” Testing is how you follow that rule in marketing without betting the farm.