3 Marketing Tips That All Types Of Business Owners Can Use

No matter the business, you have to do marketing. It doesn’t matter if you’re a mom and pop operation, or if you’re a Fortune 500 company. Both types of companies need to advertise in order to keep their business afloat. And if you’re finding yourself in sinking waters, it’s time for the resolution.

Your marketing agenda and tasks need to be changed immediately. You need to incorporate offline marketing with online marketing so that you can diversify your marketing efforts. You may have to hire some people to take on the different aspects of your business, so it’s something to think about.

In this article, we will take a look at some marketing strategies that can quickly put your business on easy street. In fact, here’s tip number 1:

1) Postcards

Postcards is a marketing strategy that has taken a backseat to original envelopes and letters. But they can definitely be profitable for you if you know how to use them right. Some marketers use them to gather leads, some use them for staying in contact with their customers, and some use them to sell products. No matter what option you choose, postcards can be used to do the job.

I think you should start testing it in your business today. Send some out to your customers to see if anyone comes into your place of business. Some will actually come, but the amount that does come will variety pending on how many postcards you mail out to the marketplace. Let’s talk about another marketing strategy that can put your business on easy street.

2) Niche marketing

Niches are what it’s all about. If you can target the right group of people in a smaller pond than what you’re in now, you will make yourself profitable in a short period of time. Niche marketing is something that you definitely want to implement in your business, because it really works.

If you’re not into niche marketing now, then now is the time to start. Analyze your current marketplace and see how you can get more specific than you can right now. Once you find this plan, make sure that it’s something that you run over and over and over again.

Here’s the last tip for making your business profitable.

3) Get to work today

Getting started immediately is something you definitely would like to do. Even if you don’t want to use postcard marketing, you should still be doing some kind of strategy that will bring your business back into working order. There’s no time to procrastinate, because while you procrastinate, your customers are going over to your competitors, and will look for a solution there.

The above language might sound harsh, but it’s truth. And the truth is what will make you profitable in business. Don’t duck or dodge the fact that you have to get started right away, because like I said, the more you wait, the more you’ll see your customers go to somewhere else – and this is something that I know you don’t want to see happen in your business – so keep this in mind.

Use these tips to boost your business right away.

Good luck with improving your sales and profits.

Direct Marketing Tips – What Would You Do If Email Ended Tomorrow?

Marketing to a mailing list is easier than it has ever been with the availability of email. Email marketing is after all one of the most cost-effective ways to blast your advertising message out to thousands of people. Compared to mailing a direct mailing piece to thousands of people, email is ridiculously cheap and often provides a much better return on investment. However, what if email ended tomorrow?

Of course, email will probably not end tomorrow. It will probably not even end next year. Email may be around for decades. Or it may not. And if and when it is replaced, what happens? What will happen to list building?

There are numerous threats to email marketing. On top of the list is the proliferation of spam. Another is increasing information overload. People are spending more time on social networking sites than on email these days. And many marketers know that social networking sites, while fun to use, are not exactly the first places buyers would go to. Another is the rise of instant messaging services. People are becoming increasingly connected and many feel that email is past it. Then there is the emergence of Google Wave, which will become increasingly popular in the future. The likes of Twitter, Google Wave and social networking sites signal a change towards instant, real-time communication.

So how do marketers counter this? Well, in the future, email may be more advanced and more expensive. Marketers may have to start coughing up more money to do an email blast. The barriers to entry will increase. The entire email medium may be something else entirely. But we must understand one thing. The idea of building a mailing list (on any channel) and marketing products and services to subscribers will always remain. As long as marketers keep a database of prospects and customers (no matter where that may be) and provide solutions to problems, they will never go hungry. The medium may change, but the principles remain the same.

How to Fix Your Follow-Up and Solve Your Advertising, Marketing and Sales Problems Immediately

Let’s continue where we left off with “HOW TO FIX YOUR FOLLOW-UP.”

The one thing you need to do right now is to Show Up More. To do this most effectively, you’ll need a direct marketing system. All wealth in America comes from systems. If you want proof, just take a look at the Ford Motor Company. They were first to come up with the assembly line and franchised dealerships in their industry.

The follow-up system is where the giant opportunity is because most businesses do little or no follow-up whatsoever. Response develops through your follow-up system. Whatever your response from a single attempt, it tends to as much as double with the second and third follow-up attempts, and double again with the fourth through whatever follow-up steps you take. Once you understand the virtues of this kind of system, develop it and get it working the quicker you’ll reap the benefits.

Now all that talk about setting up a follow-up system sounds great, but why don’t very many businesses do this? There are three dominant reasons the vast majority of businesses shown this systematic approach fail to develop it for their own business.

1. It’s too hard or it’s too time consuming. It’s work to get it built, tested and working for you successfully.

2. It’s Intricate! A multifaceted marketing system is sustainable and most competitors are too lazy and simple-minded to copy it, even if it is successful.

3. It’s hard to do it manually.

Just as a reminder, I have gathered this information for you while attending the half-day conference with Dan Kennedy (Godfather of Info-Marketing) in August 2008. His direct marketing systems show us how a system directly reaches out to, connects with and brings the desired prospective customer or client to you. His systems also give insight on how to shorten the sales cycle.

“Why is the path to the sale so long?”

You don’t give them sufficient reasons to buy now. You must give them sufficient reasons to buy now. There is a matter of insufficient trust. You must make yourself more trustful. More contacts make them know you better. So, do lots of contacts.

Now let’s talk about closing percentages. You want to take them from 20% to 80%. Here is a sequence that is used quite successfully in Dan Kennedy’s direct marketing systems. You want to extend an invitation designed for a specific audience via a variety of means and media. That could be print advertising, banner advertising at others websites, buying traffic for your website, direct mail to compiled mailing lists or email to opt-in lists. Regardless of means or media, in every place, the same invitation is extended. It is kept simple and clean. It is not an attempt to sell your products or services at all. It’s an invitation for the recipient to request and be provided something of relevance, interest and value to him, free of charge. The more appealing and specifically relevant the item offered, the better the response. That is step one, lead generation. Once you have captured their information, a series of provocative follow-up steps occur, from you, the marketer, to the prospective customer or client. You may treat them all the same and assign them all the same Follow-Up Communications Program. They will all get a series or sequence of multi-media follow-up communications, all designed to persuade them to take one next step. Regardless of the action taken, everything moves the prospects toward this one next step. This is where a follow-up system may divide up the prospects to begin with and send different communications to different groups.

Every business should have an “Alarm Bell” to be included with your follow-up system. You need to know where your customer is and why he isn’t back. You’ll want to have alarm bells for your customers. You’ll want to have more follow-up during campaigns, much more and better “Relationship Marketing” and follow-up day to day.

A false belief many do follow: “get em now or they’re gone forever”. With proper follow-up you will not fall for this lie and you can prove it to yourself in a short period of time using a follow-up system.

Here is the Million Dollar question:


This is the marketing principle of “NO DEAD ENDS”, everything is a “Cul-de-Sac”.

I hope you got a lot out of “How To Fix Your Follow-Up” and start implementing your own follow-up systems. Remember, the best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it’s just to say hello.

Examples Of Brand Building And Direct Response Marketing

How are you marketing your business? Do you have a lot of products that you market or is there just 1 product alone that you’re marketing today? Well, these questions are important because it all revolves a marketing strategy that will make you weary, or will make you profitable.

Personally, I’ve been on both sides of the spectrum. I used to own this eBook store which had hundreds products selling for only $7. And while I thought that this would be an easy way to earn some money, I was devastated by the lack of sales that I received. It took me 3 months to build the site, and all I got from it was dismal results.

A few months later (after I quit messing with the first site), I turned my attention to creating a different kind of website. With this site, it was only a 1-page website that consisted of a sales letter alone. Believe it or not, this 1 page site is making more money than the huge site that I had built earlier. In fact within the first 2 weeks of getting started, I made $100.

I had never made that much money before, so I was stoked!

Now I mention this story to you because if you have a business where you sell hundreds or thousands of products, you need to come up with a marketing strategy where you get promotion for all of your products. Otherwise, you’ll find yourself out of business quickly.

I know you see the Wal-mart ads and think that you can market your business in the same way that they can. But this is all brand awareness marketing that they are doing – this isn’t direct response marketing. If you were going to copy the marketing strategy of Wal-mart, how would you measure the response?

Wal-mart doesn’t include a phone number nor a website address that you visit to in their ads. So will you run an ad that doesn’t include a phone number or an ad? Hopefully you won’t. You should stick with direct response marketing because this is where all the money is. If you’re a small business owner and don’t have the money to spend millions of dollars all over the place, then stick with direct response.

With direct response, you’re tracking your results. You know what’s working and what’s failing, so you can easily run more of those ads that are winning and stop running the ads that are losing. This is just my 2 cents.

All forms of brand advertising should be kept by the big guys. Now even though when we hear the names “Trump”, “Google”, “Yahoo”, “Wal-mart”, “QVC” and other big name companies, you instantly get an idea of what these businesses are about. But you shouldn’t follow their ways.

Don’t market your business like Wal-mart or any other type of multi-million dollar company. Instead, stick with direct response, gather leads, and follow up on these leads for more profits. This is how I would run my business if I were you.

Direct Marketing And How To Make It Profitable During Tough Economic Times

Hi, I am a direct marketing specialist that has helped hundreds of direct marketers grow their businesses. You do not know me, but after reading my views on direct marketing during an economic slowdown, I believe it can give you business an edge in taking market share from your competitors.

Today the consumer is being financially squeezed by many economic realities. Soaring gas prices a slowing economy, and job insecurities, just to highlight a few. All this is currently having a very negative impact of the consumer’s mindset for spending. Odds are your company is also feeling the consumer’s anxiety about the future. When I talk to some of the clients I do work for, they have told me that their web sales and response rates have declined, or at best are treading water. The same holds true for the traditional mailers. They are also experiencing consumer pessimism that is reflected in lower response rates.

OK, so does this mean that you have to hunker down and accept all this as the reality of the times for doing business? Absolutely not …But most direct marketers unfortunately will. The enlightened few will view it differently and become proactive, and embrace the challenges.

“Keep on doing what your doing in direct marketing and you’ll keep on getting what your getting in declining sales and profits”

Today savvy direct marketer realizes that the status quo of what worked during the good times isn’t working so well anymore. Hundreds of thousand of companies are competing on the web and via traditional direct mail for the consumer’s discretionary income. Many are destined to fail. Survival of the fittest is being played out, and the marketers who DO NOT make direct marketing refinements will become extinct.

So exactly what can you do to help guarantee that our company not only survives, but also takes market share from the competition?

To begin with you must make absolutely sure that your direct marketing efforts utilize all the responsive techniques that have prove to drive sales. Direct marketing is paying explicit attention to the details of the business, especially now. The day of “lets run it up the flag pole and see how it flies” is long gone. Today it is making positively sure that you have the three basic RIGHTS of direct response in place, or your company is destined to fail.

The three basic RIGHTS that must be in place are:

RIGHT #1: You must have the right copy that talks to the customer NOT at them. It must emotionally engage them and give them compelling benefits of your products and how it will help THEM. Does your copy utilize “YOU” or “YOUR” as much as is feasible? Does each product have a benefit headline? Do you utilize words (under seven letters is best) that the customer will actually understand? Do you answer all the questions in the customer’s mind that could be a potential roadblock to a sale? It’s your job to remove all the roadblocks that would deter a response.

RIGHT #2: The right creative, teamed with the right colors and graphics are essential to getting a response. Does your creative and graphics actually help to sell the product, or do they detract from it? Do the photos you use reflect you’re demographic, and do they add to the enhancement of the copy in obtaining a response? Do the colors you use on your site, or in your mail pieces turn on response emotions or do they turn them off? Certain colors evoke specific feelings; this should not be left to chance. The type you use, and how it is displayed directly affects sales. Type that is NOT black, or that is reversing out of a background has statistically proven in tests to be harder to read, and slower to comprehend which is a roadblock to a sale. Are you using Sans Serif type in your electronic marketing? It is easier to read on a computer screen. The last thing you want is for a potential customer to click away because they can’t read your type or it is to small in point size.

RIGHT#3: The right product with the right prices is vital. Customers are like a peregrine falcons. They scan multiple sites and catalogs to find the right product that is priced right, with the right shipping charge, and right guarantee. 30% (or more!) of the customers on your file are on your competitors files. Products priced right? Do you offer two for pricing? If you have exclusive proprietary products do you note it? Do you offer incentives for large orders, for example like free shipping, a free gift, or bonus coupons for future orders? Do you use testimonials about your products or company to melt away the customer’s cynicism?

If you get all three of the RIGHTS listed above right your chances of getting the response is almost guaranteed. If you miss just one of the RIGHTS it can be a no sale and your clicked away, or your mail piece is resigned to the circular file.

Hey I do not have all the answers, but I have been totally involved in the direct marketing for over three decades. I have helped hundreds of direct marketers grow their businesses and profits. I know how to write responsive copy that moves people, and in turn moves sales. I know how to make sure all the RIGHTS are in place, so as to help guarantee a response. I know what is needed creatively from a direct marketing standpoint to move a customer to take action and respond.
Questions for YOU?

Are your sales at this time where you want them to be? Are you happy with your direct response results? Are you 100% sure your have done everything to employ proven direct marketing principles to grow your business and assure it’s future?

If you cannot definitely say “YES” to these questions, they maybe we should have a chat.

Network Marketing Online, The Biggest Mistake Some Network Marketers Make!

The mistake some network marketers make is that they do not consider the advantages of network marketing online.

I encourage you to review this information, particularly if growing your business “fast and to last” is your goal.

I. What is Network Marketing Online?

Network marketing online involves using the internet to grow a network marketing business.

Wikipedia defines network marketing as a “marketing structure used by some companies as part of their overall marketing strategy…The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid…The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.”

It means using the home business marketing strategies to grow your business.

II. Advantages of Network Marketing Online

The advantages include, but are not limited to:

1. It is perfect for people who do not want to start a business from “scratch.” There are so many aspects of running a business that you would have to consider for offline business, like billing and product delivery. This is not necessary with networking online.

2. It is regarded by some millionaires as the ultimate online home based business where average people can generate extraordinary incomes. It really doesn’t require any special skills, and if you pick the right company or team, they will give you the training you need.

3. You can get started part-time and for very little financial investment. The investment needed to get an offline business started can be quite substantial. In most MLM, the financial investment is minimal.

4. You can use the awesome power of the Internet to easily grow your business. However, there is a right way to do this.

III. Key Points to Consider When Evaluating a Network Marketing Online Opportunity

Here are key points to consider:

a. It is a faster way to build residual income than ever before, and it works better today than it did years ago–we have the Internet!

b. The company does matter, and so does the timing! Consider the key trends impacting the business. Online networking is better than ever before!

c. The system is the key — then duplication! Be sure a marketing system is in place to help grow your business fast.

d. You can make a lot of money fast with the right system, the right training and the right company!

One of the important things to remember is that you must never quit if you want success. Also, if you want quick success, you must put in massive action. This requires that your motivators (or reasons “why”) be rock-solid.

So when you pierce the million-dollar-a-year ceiling and become that marketing superstar, think of what your life will be like. What kind of lifestyle will you have? What type of people will you associate with?

So, do you want to build your online home based business using home business marketing strategies to ensure your network marketing online success?

Using Network Marketing Strategies

One of the best ways to form new business contacts is through network marketing strategies. It allows you to meet people that can become potential clients or give you referrals. Although it often takes work, network marketing strategies may be the best way to get you new business.

When choosing a networking group, it is important to choose a group that will be in your target area. This ensures that the people that attend will not be an inconvenience when you are called to perform services for them. It also allows for you to target your efforts, as you can determine which of the people that you meet will want the services you provide. This can be more effective than a direct market campaign, as it allows you to make informed decisions on who receives your marketing.

It is important to try and make a good impression when you attend a marketing group. If you go in person, you need to use an official tone when introducing yourself. This allows you to form a professional relationship, which can serve to provide a business opportunity in the future. It will also make a person more comfortable if they want to refer a customer or a friend to you. Many people do not want to send friends or business associates to businesses that are not professional.

By using networking strategies, you can meet new customers. You have the ability to market directly to a customer base, rather than trying a blind marketing campaign. It is important to present yourself professionally, as this will be more convincing when trying to find new clients. For more information on direct mail check out offline arbitrage bonus.