How to Fix Your Follow-Up and Solve Your Advertising, Marketing and Sales Problems Immediately

Let’s continue where we left off with “HOW TO FIX YOUR FOLLOW-UP.”

The one thing you need to do right now is to Show Up More. To do this most effectively, you’ll need a direct marketing system. All wealth in America comes from systems. If you want proof, just take a look at the Ford Motor Company. They were first to come up with the assembly line and franchised dealerships in their industry.

The follow-up system is where the giant opportunity is because most businesses do little or no follow-up whatsoever. Response develops through your follow-up system. Whatever your response from a single attempt, it tends to as much as double with the second and third follow-up attempts, and double again with the fourth through whatever follow-up steps you take. Once you understand the virtues of this kind of system, develop it and get it working the quicker you’ll reap the benefits.

Now all that talk about setting up a follow-up system sounds great, but why don’t very many businesses do this? There are three dominant reasons the vast majority of businesses shown this systematic approach fail to develop it for their own business.

1. It’s too hard or it’s too time consuming. It’s work to get it built, tested and working for you successfully.

2. It’s Intricate! A multifaceted marketing system is sustainable and most competitors are too lazy and simple-minded to copy it, even if it is successful.

3. It’s hard to do it manually.

Just as a reminder, I have gathered this information for you while attending the half-day conference with Dan Kennedy (Godfather of Info-Marketing) in August 2008. His direct marketing systems show us how a system directly reaches out to, connects with and brings the desired prospective customer or client to you. His systems also give insight on how to shorten the sales cycle.

“Why is the path to the sale so long?”

You don’t give them sufficient reasons to buy now. You must give them sufficient reasons to buy now. There is a matter of insufficient trust. You must make yourself more trustful. More contacts make them know you better. So, do lots of contacts.

Now let’s talk about closing percentages. You want to take them from 20% to 80%. Here is a sequence that is used quite successfully in Dan Kennedy’s direct marketing systems. You want to extend an invitation designed for a specific audience via a variety of means and media. That could be print advertising, banner advertising at others websites, buying traffic for your website, direct mail to compiled mailing lists or email to opt-in lists. Regardless of means or media, in every place, the same invitation is extended. It is kept simple and clean. It is not an attempt to sell your products or services at all. It’s an invitation for the recipient to request and be provided something of relevance, interest and value to him, free of charge. The more appealing and specifically relevant the item offered, the better the response. That is step one, lead generation. Once you have captured their information, a series of provocative follow-up steps occur, from you, the marketer, to the prospective customer or client. You may treat them all the same and assign them all the same Follow-Up Communications Program. They will all get a series or sequence of multi-media follow-up communications, all designed to persuade them to take one next step. Regardless of the action taken, everything moves the prospects toward this one next step. This is where a follow-up system may divide up the prospects to begin with and send different communications to different groups.

Every business should have an “Alarm Bell” to be included with your follow-up system. You need to know where your customer is and why he isn’t back. You’ll want to have alarm bells for your customers. You’ll want to have more follow-up during campaigns, much more and better “Relationship Marketing” and follow-up day to day.

A false belief many do follow: “get em now or they’re gone forever”. With proper follow-up you will not fall for this lie and you can prove it to yourself in a short period of time using a follow-up system.

Here is the Million Dollar question:

WHAT’S NEXT?

This is the marketing principle of “NO DEAD ENDS”, everything is a “Cul-de-Sac”.

I hope you got a lot out of “How To Fix Your Follow-Up” and start implementing your own follow-up systems. Remember, the best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it’s just to say hello.

Network Marketing Online, The Biggest Mistake Some Network Marketers Make!

The mistake some network marketers make is that they do not consider the advantages of network marketing online.

I encourage you to review this information, particularly if growing your business “fast and to last” is your goal.

I. What is Network Marketing Online?

Network marketing online involves using the internet to grow a network marketing business.

Wikipedia defines network marketing as a “marketing structure used by some companies as part of their overall marketing strategy…The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down-line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid…The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.”

It means using the home business marketing strategies to grow your business.

II. Advantages of Network Marketing Online

The advantages include, but are not limited to:

1. It is perfect for people who do not want to start a business from “scratch.” There are so many aspects of running a business that you would have to consider for offline business, like billing and product delivery. This is not necessary with networking online.

2. It is regarded by some millionaires as the ultimate online home based business where average people can generate extraordinary incomes. It really doesn’t require any special skills, and if you pick the right company or team, they will give you the training you need.

3. You can get started part-time and for very little financial investment. The investment needed to get an offline business started can be quite substantial. In most MLM, the financial investment is minimal.

4. You can use the awesome power of the Internet to easily grow your business. However, there is a right way to do this.

III. Key Points to Consider When Evaluating a Network Marketing Online Opportunity

Here are key points to consider:

a. It is a faster way to build residual income than ever before, and it works better today than it did years ago–we have the Internet!

b. The company does matter, and so does the timing! Consider the key trends impacting the business. Online networking is better than ever before!

c. The system is the key — then duplication! Be sure a marketing system is in place to help grow your business fast.

d. You can make a lot of money fast with the right system, the right training and the right company!

One of the important things to remember is that you must never quit if you want success. Also, if you want quick success, you must put in massive action. This requires that your motivators (or reasons “why”) be rock-solid.

So when you pierce the million-dollar-a-year ceiling and become that marketing superstar, think of what your life will be like. What kind of lifestyle will you have? What type of people will you associate with?

So, do you want to build your online home based business using home business marketing strategies to ensure your network marketing online success?

How to Market in a Recession

Understanding the shifts in consumer thinking and behavior will make the difference between profiting from this change or being a victim of ‘tight economic times’. There are a variety of behaviors that traditionally accompany downturns in the economy and turbulence in the business arena. We all hear about them, let’s review a few of the key points for a moment:

Decreased business profitability means higher instability for people’s jobs.
Increased costs results in people having less disposable income.
Fluctuating stock markets means people move to more secure investments and spending.
Business closures and layoffs increases reduces micro-economic (the local area) spending.
The first 3 things major areas businesses cut spending on are marketing, human resources, and staff.
How Do Consumers Behave During Tight Economic Times?
All of these points mean your marketing needs to change fairly significantly to reflect how consumers are thinking and behaving. Ignoring these factors means your advertising initiatives that worked great a year, or even 6 months ago, are less likely to get the results you previously enjoyed. The good news is that by adapting to the changes in the economy, and how your customers think, you may have the opportunity to maintain, retain, and grow your customer base over time.

Following are examples of how consumers buy and think during challenged economic times.

They still continue to spend, but they can take longer to make a purchase decision.
The need for value on any priced item increases due to the need to be reassured they are making the right choice.
There is less discretionary income so what matters most is purchased.
Brands that have established loyalty are trusted to do the right thing and continue providing value.
Many people seek to “cocoon” and make their home the center of their life and activities.
Impulse purchases are important because they provide an escape or self-indulgence during times of pressure.
Consumers may feel financial pressure but do not want overt messaging that shows them in this state.
Other consumers, usually lower income, need help, want help and look to those to overtly assist them.
Certain consumer segments continue to earn, and are in growth sectors, and make no changes in their spending habits.
How You Should Adapt Your Advertising
Regardless of which of the situations apply to your consumers, your messaging and tone should change. Failing to reflect where your target audience is at will mean a certain portion of your market will “tune you out”. This can be a significant factor in why you may see new traffic and purchases declining. Some strategies and tactics you should apply to correct this down trend are:

Take a big step back, look at your consumers, competitors, and market influencer’s from a totally fresh perspective.
Use whatever research is available to understand where your consumer needs and behaviors are at right now.
Regularly monitor how your customers are expressing their issues and concerns about their life in general.
Be a solution provider in a way your customers want. Be overt if they want it, or subtle if they prefer a more discreet approach.
Do be innovative and creative in helping consumers get even more use and value from what you offer.
Don’t use fear tactics in communication. It tarnishes your brand and degrades your perceived value and ethics.
If you refer to the economy, state it as a fact describe how you help or create value in relation to the current “challenge”.
Sell LOTS of value, but get ready to cut cost. In a market of limited demand, you want consumers demanding your goods.
Emphasize your stability and history so consumers are reassured you will be there for them in the future.
If you start a price war, be ready to hold out for at least 6 months. Don’t under price everything or you’ll go too far downmarket.
If you are in a price war, be ready to hold out for at least 6 months. Your competitors may run out of steam.
Never knock the competition directly; sell your value, and compare strengths of choices, give the customer a reason to come back.
Offer plenty of low cost ‘bonuses’ to increase the value of purchasing. Raise the perceived value for the same cost.
Create strategic alliances and cross-refer clients with non-competitive businesses to create an advantage your competition cannot duplicate.
Be ready to reinvent yourself. Your customers may be making life changes and you want to be ready to change with them.
Turning Concepts Into Execution
The list above will help your business gage sensitives with customers, competitors, and your potential future direction. Taking a big step back and going to your customers and listening through as many forms of research possible will help you quickly get a sense of where they are going. Once you have a clear picture, quickly transform the media you are using to reflect your relevant messages.

While this approach will require a great deal of energy, imagination, and resources the question to ask is, “if I keep going the same way I was going before but my customers are likely changing their direction, is it worth changing and adapting to survive and succeed?”