Five Suggestions For Writing Articles in Direct Sales

Article marketing is one of the most effective ways to market without a financial investment. One of the most common questions I hear is “what could I write about?”

I believe each of us has something of value to offer to others. I also believe that each of us has a different way of presenting information, meaning the reader might finally understand the concept based your presentation.

I’d like to share some of my favorite ways to find ideas for articles I can write about

1. I read message boards. I belong to about a dozen message boards. They are all either cooking related or direct sales related. These are the two areas I predominantly write about and so these are the two areas where I want to hear what others are saying and read the questions that others are asking. If someone asks a question and I know the answer, I will answer their question on the message board and then use that answer as the base for an article.

2. I read other articles. I subscribe to alerts from EzineArticles.com so that when new articles in the topics I’ve chosen are submitted I’m notified. I very often can write a new article based on the concept of another article I’ve read. I do want to be very clear here, I am in no way plagiarizing anybody. Instead, if I see someone is writing about finding new customers in direct sales, I’ll take that base idea and then write my own article using some of my own ideas for finding customers. I’m simply looking for an idea when reading other articles.

3 I read newspaper articles. Almost every newspaper published has an online version of their paper. Since I’m writing about cooking and direct sales, I scan the business sections and food sections of the papers I am reading. Maybe a food writer has recently written an article on the health benefits of almonds. I’ll take that idea and then write my own article offering recipes and suggestions for using almonds in cooking. Again, I am not plagiarizing but rather getting a base idea.

Formulating Effective Marketing Strategies

Talent and skill is important in the world of business. So is knowledge.

These are the things that power the entrepreneur. However, you have to realize that these are not enough in order to achieve success. These things are important, but without direction, these are practically useless.

You need a plan in order to succeed in business. You need effective marketing strategies in order to put these factors into good use. You need effective marketing strategies in order to give these factors the direction they need to help you achieve success.

Formulating effective marketing strategies will help you conserve your resources and make efficient use of them. So what are the elements of effective marketing strategies?

1) Clear goal – You need to know exactly what you want to achieve. In planning a clear goal, you will also be planning a clear way to achieve it. In order to get from point A to point B, you need to have a clear idea where point B is. You need to concentrate your resources on achieving your goals the easiest way possible. By setting goals, you will be paving the way towards achieving that goal.

2) Resources – As said before, you need to make efficient use of whatever resources you have. This means making sure that those resources are used to their maximum potential. You need to make sure that nothing gets wasted in the achievement of your goal.

Every dollar spent and every effort made must have a purpose. Every resource spent must bring you one step closer to your desired goal. You must always keep in mind that resources are limited.

You need to try and use those resources in the best way possible. Your resources are your strengths. You should use your strengths in order to break down all barriers in front of you. Once you gain sight of your goal, you should make sure that your strength is directed towards that goal.

3) Negatives – Anticipating threats and taking account of weaknesses is a natural part of effective marketing strategies. When you take your positives into account, you should also think about the negatives. You need to make sure that you have an accurate sight of your situation. Overconfidence and pride is the most oft downfall of entrepreneurs. You need to think of the various events that could upset your journey to success. Considering the negatives will help you strengthen yourself and will help you adapt your strategy accordingly.

4) Methods – You need to know how to get from point A to point B. You need to see what methods you can use to carry you to the throne of success. You need to make sure that every method at your disposal is used. Remember, however, that might is not always right. Make sure that your means do not have to be justified by the ends. Intent is the best judge of what is ethical and what is not. Do not sight of yourself when you are eyeing your goal. An important part of effective marketing strategies is never forgetting your integrity.

These are just some of the elements of effective marketing strategies. You need to realize, however, that the most important part lies within you. What, for you, makes an effective marketing strategy? It is this individuality that acts as the key to implementing a strategy.

Why Cause Marketing Dominates Direct Mail

If you’ve ever given money to a charitable cause of any kind, chances are you’ve received a piece of direct mail in return. Chances are even better you’ve received a lot of direct mail in return. Even though it’s more expensive than email marketing, it still remains the go-to form of fundraising for many not-for-profits. This isn’t because they haven’t discovered email-it’s because they know how to use direct mail to tug at heartstrings and open wallets.

One reason is that direct mail is so customizable. Look at Save the Children, one of the most successful direct mail charities. They don’t just send you a generic letter telling you about starving kids in Africa-they send you a picture of that child, a child who needs you, specifically. They tell you about his or her life and how your tiny contribution can make all the difference. If you choose to sponsor that child, they know that’s really only the beginning of your transaction. The trick is to keep those donations coming. And Save The Children is a master of that, too.

Once you’ve sponsored your child, you receive letters from him or her. And pictures. You see directly the food they’re receiving, the education they’re getting. You understand in basic, primal terms how your contribution is helping. They show the cause and effect clear as day.

What lessons can you take away for your not-for-profit–or your for-profit business?

  • Make it feel personal. Even if the same picture of the same child goes to a million people, your recipient doesn’t have to know that. Every communication should feel like it was created for one person and one alone. Keep that person in mind as you design and write your pieces.
  • Make it visual. Telling the story of the children is effective, but it wouldn’t work half as well without the picture. People need to contextualize what they’re being told, and pictures are a great way of doing that.
  • Show cause and effect. This child is hungry. You donate money. This child is no longer hungry. Therefore, you kept the child from being hungry. It’s a simple relationship that allows people to see how they’re making a difference. Take your organization down to its most basic terms.
  • Follow up. Marketing starts at the sale or donation. From there, you know you have someone who’s willing to spend. So keep them engaged, keep them interested and keep them giving with regular updates and information. Keep it on the micro level. Rather than trying to tell how many millions of people you’ve helped-focus on just one.

For more information on creating more personal, more individualized direct marketing, contact Premier Advantage Marketing. We’ll help you reach your goals, whether you’re a not-for-profit or a business