Personalized Printing and the Top Three Best Ways to Market Your Business

Business owners, whether on or offline, came to realize that in order to become more well-known and successful, the first thing to do is to figure out how to market in an efficient way. There are many ways of becoming successful. Some are new, some are old, some always work, and some work sometimes, but not all the time. Check out a few:

Personalized Printing, or personalized direct mail is an amazingly simple, yet nice way to do cross sell marketing. By nature, people don’t like to be sold, they don’t like to be treated like yet another sale just waiting to happen. Variable data printing is the opposite. Instead of just selling, one to one printing allows you to send “personalized” mail pieces to every single one of your clients – or select clients if you so choose. You can customize everything from the picture on the front of the card you send, the colors and the text.

Some sites will even help you out with what you need to say, if you aren’t sure about this. Personalized direct mail is unlike other “junk” mail because it’s personalized, it’s not spam. You reach people that have either bought from you or have become interested in what you are selling and you have had conversations with this person. This is by far one of the most popular, wide spread and successful options to market your business.

Article Marketing. This process is all about backlinks or link backs to your site. Not only is this a superb way to advertise your business ALL over the Internet without disrupting people’s lives, but it’s also a way to get better placement on the search engines such as Google and Yahoo. If you have enough quality content, backlinks, and worked on your search engine optimization – chances are you have a pretty good shot at being on some of the most popular search engines for your specific keywords. These keywords could be anything such as personalized direct mail, variable data printing, cross sell marketing or just about anything else. The important thing here is to A) have quality content. Google knowingly does not like content that doesn’t make sense.

Get involved in the offline world! Marketing a business that is only online, does not mean you should only market online. You can market virtually in any place you want to as long as it’s legal. Some options you may want to consider is putting ads in newspapers, placing your business cards in bills like your utilities or phone. You can also go to trade shows or craft bazaars, create flyers, posters, or product news inserts inside brochures.

Of course these are simply a few of the best ways to market your business, there are hundreds of other ways of going about something like this, but none are as successful as the options aforementioned.

One thing you really want to make sure you do before you hire a company is to find out how long they have been around, what their “success” stats are, if they can show you any examples of their work, if they demos available, portfolios, reviews, testimonials, etc.

The point here is that YOU want to do good for your business – and while there are some really fantastic companies out there that truly want to help you succeed, some people are just out there for the money side of things. And I don’t know about you, but I want someone that actually cares about my failures or successes!

Getting to Know Direct Sales Companies

Direct selling is a hauntingly vibrant and effective expansion of distribution channels for products and services worldwide. In fact, if you look at the top toiletry businesses according to profit, two of those who belong to the top ten expanded through direct selling. Also, in many developing nations, direct selling is a burden-free method of selling AND buying for products and services. That is why direct sales companies succeed even in poor nations.

HOW IT STARTED

The WFDSA(World Federation of Direct Selling Associations) was founded in 1978. It was a non-governmental organization which represents the direct selling industry to the world. When WFDSA was created, there was a clear demarcation of direct sales companies which are deemed “legitimate” and those which are not. Moreover, the WFDSA also facilitated the making of a World Codes of Conduct for Direct Selling as ethical conduct in direct selling is often bypassed by small companies. All direct sales companies should follow these codes as a condition of membership in their respective national DSA. An example includes ensuring that the companies do not mislead the customer through false promises in their brochures and banning any form of pyramiding operations. The operations of the direct sales companies are routinely monitored by an independent code administrator.

Currently, there are over 58 national DSAs represented in its membership, and in 2007, the estimated retail sales by its members reached more than US $111Billion globally. This sales figure came from more than 67 million independent sales representatives worldwide. Top lucrative direct sales companies are those which expand more rapidly than an internet virus.

WHY DIRECT SELLING WORKS

Direct selling, in its truest sense, is a form of selling that doesn’t include a “middle man” or any establishment intervention (mall and shop distributions). It gives the sales man a “direct” chance to “directly” present his/her company’s products to the prospect buyers. Direct sales companies are usually those which sell high-involvement products like insurance, educational plans, and top-of-the-line cosmetics. They don’t just sell products but value.

Direct selling is beneficial to individuals who want to start a business of their own while having a very small capital. Most of the direct sales companies just require a small amount of purchase from their company as a “starting kit” for you to acquire membership and legitimacy in selling their products. In fact, some of these companies don’t even require purchase! They just need you to fill out some application forms and pay a very small amount for an ID. And there you go. You can market their products and get as much as 50% profit from them.

Also, direct selling is an alternative to consumers who like to avail of other shopping alternative centers (admit it, department stores get boring after some years of living in the same area and going to the same malls). Direct selling is coupled with the feeling of exclusivity to the consumer, as the products sold are presented to him/her personally. Usually, this kind of selling also includes a very light paying scheme (e.g. one-month-to-pay).

Moreover, it offers an alternative to conventional employment to those who want to have flexible time and a flexible earning opportunity. When you are starting in this business, it will be good for you if you are not that prone to 8-hour commitments such as a regular job. Full-time direct sales agents only become full-time once they become very successful with direct selling.

As you can see, it’s very easy but it requires hard work. Profit turnover doesn’t come over night, or over a fort night. What is important is that you are assertive, dynamic and flexible to the times. Moreover, the basics of personal management are highly advised when you are in this kind of industry. Direct sales companies do not help you first-hand anymore. They just facilitate your success but you trod through it yourself.

Examples Of Brand Building And Direct Response Marketing

How are you marketing your business? Do you have a lot of products that you market or is there just 1 product alone that you’re marketing today? Well, these questions are important because it all revolves a marketing strategy that will make you weary, or will make you profitable.

Personally, I’ve been on both sides of the spectrum. I used to own this eBook store which had hundreds products selling for only $7. And while I thought that this would be an easy way to earn some money, I was devastated by the lack of sales that I received. It took me 3 months to build the site, and all I got from it was dismal results.

A few months later (after I quit messing with the first site), I turned my attention to creating a different kind of website. With this site, it was only a 1-page website that consisted of a sales letter alone. Believe it or not, this 1 page site is making more money than the huge site that I had built earlier. In fact within the first 2 weeks of getting started, I made $100.

I had never made that much money before, so I was stoked!

Now I mention this story to you because if you have a business where you sell hundreds or thousands of products, you need to come up with a marketing strategy where you get promotion for all of your products. Otherwise, you’ll find yourself out of business quickly.

I know you see the Wal-mart ads and think that you can market your business in the same way that they can. But this is all brand awareness marketing that they are doing – this isn’t direct response marketing. If you were going to copy the marketing strategy of Wal-mart, how would you measure the response?

Wal-mart doesn’t include a phone number nor a website address that you visit to in their ads. So will you run an ad that doesn’t include a phone number or an ad? Hopefully you won’t. You should stick with direct response marketing because this is where all the money is. If you’re a small business owner and don’t have the money to spend millions of dollars all over the place, then stick with direct response.

With direct response, you’re tracking your results. You know what’s working and what’s failing, so you can easily run more of those ads that are winning and stop running the ads that are losing. This is just my 2 cents.

All forms of brand advertising should be kept by the big guys. Now even though when we hear the names “Trump”, “Google”, “Yahoo”, “Wal-mart”, “QVC” and other big name companies, you instantly get an idea of what these businesses are about. But you shouldn’t follow their ways.

Don’t market your business like Wal-mart or any other type of multi-million dollar company. Instead, stick with direct response, gather leads, and follow up on these leads for more profits. This is how I would run my business if I were you.